Industries We Serve Across Wisconsin
Wisconsin is one of the most concentrated manufacturing economies in the United States, with deep clusters in heavy equipment, paper and packaging, and industrial automation. Three of those clusters drive the bulk of Autac's Wisconsin shipments. Each carries its own engineering requirements — current rating, jacket compound, flex life, shielding, environmental exposure — and our product line maps directly to them.
Heavy Equipment & Power Sports
Southeastern Wisconsin and the Fox Valley host the largest concentration of heavy-equipment and power-sports OEMs in North America. Harley-Davidson assembles motorcycles in Milwaukee and Tomahawk. Mercury Marine builds outboard motors in Fond du Lac. Oshkosh Corporation manufactures defense, fire, and specialty trucks across the Fox Valley. Briggs & Stratton powers a substantial share of America's outdoor power equipment from Wauwatosa. These OEMs share a common engineering challenge: portable, durable power delivery to assembly tools, test fixtures, and quality-inspection stations on long, complex assembly lines that flex tens of thousands of times per shift.
Typical Wisconsin applications in this segment:
- Pneumatic and electric assembly-tool drops over moving assembly lines
- End-of-line dynamometer and test-cell power feeds
- Portable power for paint-booth and welding-cell hand tools
- Field-service kits and dealer-network diagnostic equipment
- Inspection and torque-wrench tool drops at quality gates
Recommended Autac products: TPR-jacketed retractile cords in 14 AWG and 12 AWG, 3-conductor / 15A configurations cover most assembly-line drops, with custom retracted lengths from 18" to 36". Step up to 10 AWG / 20A for higher-current dyno and welding applications. Browse the Retractile Cords hub for stock part numbers, or use the Build Your Cord tool to specify a custom configuration for your line.
Paper, Pulp & Packaging
Wisconsin produces more paper than any other US state. The Fox River corridor alone hosts some of the largest converting and packaging operations in North America: Green Bay Packaging, Domtar's Rothschild and Nekoosa mills, Georgia-Pacific's Wisconsin Rapids and Green Bay facilities, and dozens of independent corrugators, converters, and box plants. The combined operation generates massive, sustained demand for industrial cordage rated for wet, dusty, chemically aggressive, and high-temperature environments where a downed line costs thousands of dollars per minute.
Typical Wisconsin applications in this segment:
- Retractable drops over converting lines and corrugator runs
- Palletizer and case-packer tool power
- Inspection-station hand-tool power on wash-down-rated lines
- Mobile electrical service on forklift-fed pallet-handling operations
- Mill maintenance and rebuild support kits during planned outages
Recommended Autac products: Our Auta-Prene thermoset rubber and TPR jacket compounds handle the chemical exposure and wash-down conditions common in paper operations. SJOW and SOW UL types provide oil and water resistance for converting-line environments. For dust-heavy mill operations, shielded retractile configurations protect signal integrity on inspection and quality-monitoring equipment. Browse Coiled Cords for shielded and multi-conductor variants, and check the conductor color charts for plant-standard color coding.
Automation, Robotics & Machine Tools
Milwaukee is the headquarters of Rockwell Automation, the largest industrial-automation company in the United States. GE Healthcare's diagnostic-imaging division operates from Waukesha. The I-94 corridor between Milwaukee and Madison hosts a dense concentration of CNC machine builders, robotic-system integrators, and contract-manufacturing operations. Husco International in Waukesha supplies hydraulic and electrohydraulic controls to the off-highway industry. These customers need cordage that maintains signal integrity through millions of flex cycles in tight envelopes, often with EMI shielding for variable-frequency-drive environments.
Typical Wisconsin applications in this segment:
- Robot teach-pendant cables with high-flex life and EMI shielding
- CNC machine drop cords for spindle accessories and probing systems
- Tool-changer power and signal cables for automation cells
- Servo motor power feeds for VFD-driven motion-control systems
- Medical imaging equipment power and control cables
Recommended Autac products: 18 AWG and 16 AWG shielded retractile configurations dominate teach-pendant and signal-cable applications, with retracted lengths from 12" to 24". TPE jackets resist hydraulic and cutting fluids common in CNC environments. For robotic and motion-control applications, our Auta-Prene jacket delivers the abrasion resistance and flex-cycle life needed for production-volume duty cycles. Browse Curly Cords for high-flex signal configurations and Coiled Cords for shielded multi-conductor builds.