The Roman Philosopher Seneca is credited with this quote: "If one does not know to which port one is sailing, no wind is favorable." As Employees, Employers, and most especially as human animals, we crave purpose and direction. If we go through life with no clear path or defined goals, we feel irrelevant, as if we are drifting aimlessly. Futility is the enemy of fulfillment. A lack of clear vision creates a lack of progress.
Seneca's quote emphasizes the importance of having a well-defined purpose and concrete objectives. This is especially true in business. The "winds" of external factors often change our course or cause us to alter our mission. That can be a positive thing. We can harness that wind, adjust our sails, and chart a more favorable course for growth and fulfillment.
However, we must bear in mind the goals of the original destination. Are we in business to get rich, fill a need, help people, or bamboozle?? Who are we serving: ourselves, our employees, our customers, or our egos (Id's for you Freud fans)???
The essence of a successful business/life is purpose and direction. When conscious choices align with our goals and souls, even the strongest wind is a gift. It's a chance to reflect on our voyage and determine if we're headed for the right port.